Creative Director · Los Angeles
I took the creative ad model
down to the studs.
For three years I’ve been rebuilding how brands make work — agentic, AI‑powered creative systems that turn one shoot day into two hundred personalized films without anyone being able to tell.
Plus: Several Lions, including Gold. Five Super Bowl campaigns. A Sriracha‑flavored Lexus that kickstarted an advertising trend of custom cars, and a car wearing Nikes that won New York Fashion Week.
Selected work
Six campaigns that show the range: the AI system I built, the Lion I won, and a few things that got away from us in the best possible way.
Precision
One shoot day. 200+ personalized films. Nobody can tell.
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Spokescandies on Pause
We benched the Spokescandies. Cable news finished the job for us.
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Sad Internet
Kevin Garnett climbs out of your buffering wheel to tell you your internet sucks.
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The Sriracha IS
A joke in a brainstorm became the hottest Lexus ever built.
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Lily Returns
A familiar face for a deeply unfamiliar year.
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The LIT IS
A car covered in LEDs that reads the room, then answers back.
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Sole of the UX
We put Air Force 1s on a Lexus and dropped it at New York Fashion Week.
View caseCurrently open to creative leadership roles
Let’s make something worth arguing about.
If you’re looking for full‑time or consulting help to bring your team into the breakneck advertising future, drop me a line.